Jordana Cosmetics is an American brand that has been on the U.S. market for almost 30 years. We started importing it into the Czech Republic already 25 years ago, immediately after the Velvet Revolution. That means that it already has a long tradition over here. Jordana comes from Los Angeles, California. The company manufactures about 90% of its goods in the U.S. The company has an incredible amount of nail polish colors, about 400. There’s something for everyone, which makes nail polishes Jordana’s best-selling products. Jordana is also very price-friendly. The main target group are young people, such as students, who don’t tend to have that much money. Milani is also from L.A. It’s a relatively new brand. It is a more luxurious version of Jordana, that focuses on a wealthier clientele. The best-selling products of Milani are lipsticks and bronzers. That’s what the brand is famous for worldwide. Milani also manufactures most of its goods in the U.S. The brand is also connected to Milan, since it is inspired by the fashion of the streets of Milan.