Let go of him!
Let go of him! No! Let go of him! Let go of him!
Let go of him! Let go! Let go of him! Let go! – Let go!
– What’s going on? What are you doing? He’s my slave! You can’t do this! You cannot invade my property… and take what belongs to me!
This is outrageous! Follow me,
I’m going to get the papers. Before dawn, October 13, 1799. In the outskirts
of the kingdom’s capital… an expedition ordered
by slave hunters… captures slaves from homes
in the hinterland. Among them is Antonio,
taken from a small ranch… owned by
Joana Maria da Conceição. After seeing her slave
carried off… Joana gathers documents,
puts together a small party… and follows the hunters
into the bush. Joana is a strong woman. A freed slave,
following the established rules. She saved money to buy slaves… to help her run her small estate. Now, Joana had been robbed. She believed in justice
and in the joining forces… so she congregated her neighbors
to face the expedition leader. You are responsible
for this injustice! This slave is mine!
I have the papers here. You’re stealing from me,
you’re a thief. – Thieves belong in jail!
– Stop it! – Go away!
– Yes, resort to violence! This is what I will resort to,
these documents… these papers and my rights.
He’s a thief! Thieves belong in jail!
My violence lies in my rights… in the papers,
in the documents! White thief! The law in force in the kingdom… condemns any form of behavior
that disturbs the social peace. Therefore, and based on
the content of the procedure… I find the defendant, Joana Maria
da Conceição, a freed negro… guilty of disturbing the peace
in a residential area… and of moral and racial offense
against Mr. Manoel Fernandes… caucasian, married. She will be incarcerated or pay
a 15 thousand réis bail… should she have the due funds. Taken from the National Archives,
1799, Rio de Janeiro… Vice royal Kingdom, Box 490. The tin plate mask
is an iron instrument. It is padlocked behind the head… and has several holes to allow
the wearer to see and breathe. Since it blocks the mouth… the mask induces slaves
to abstain from drinking liquor. Free from the addiction,
slaves are no longer tempted to steal. The process does away
with two sins: Sobriety and honesty prevail. The stocks are suitable to punish
slaves who want to escape. To place a slave in the stocks,
both parts are opened… and the neck and wrists
are secured in the openings. The stock encourages humbleness
and subservience… by enforcing immobility. The slave is unable
to ward off flies… or even attend to
physiological needs. Hope makes my heart beat again For the end of summer
is finally here I return to the garden
Certain that I should cry Because I know very well
that you don’t want to come back To me I whimper to the roses How foolish, roses don’t talk Roses simply exhale The perfurme that they
steal from you Look at my sad eyes Arminda? Wake up.
Let’s sing Happy Birthday. Come on. Come on! – Nice song!
– Honey… would you get mom a soda? Wow, another Cartola song. Auntie, let me help you
or you’ll never finish. You’ve got to have some fun,
Mrs. Judite. Someone’s got to work, right?
Those two don’t move their butts. Quiet, please. You two, come and help me
with the cake. Let’s sing Happy Birthday
to my mom. Time for the cake. Let’s go. She must be tired of all
this singing. Come on. Happy birthday to you
Happy birthday to you Happy birthday, my dear
Happy birthday to you Happy birthday to you Thousands of children
are abandoned. Help the “Children’s Smile”
to help those in need. Don’t hand out money
on the streets. Send your donation
to reliable institutions. “Children’s Smile”. To donate call 0800-143276. So, Dom Elísio,
the “Children’s Smile” strategy… is somewhat outdated.
This video, for example… shows nothing
but suffering children. We have to show investors
a different stance. Our stance has to be far more… positive. The people who contribute
towards solidarity nowadays… are concerned with results. So, your product image
must be linked to success. But don’t worry, Dom Elísio.
We’ll redo your video. We’ll tape optimistic statements… moving statements. You can trust our work. I guess you are
well up to date on the matter. The toys.
Give me the toys, please. For you. You get the doll. I need another one. Not you. You! Come. That’s it. Hold it. The cap. Right. Gorgeous! Let me by. Donating is
an instrument of power. The overexposure of human beings
in degrading conditions… prompts a flow
of feelings and emotions. You feel nauseated, surprised,
mercy, affection, bliss… and, finally, relief. It’s also good to relieve
your conscience. Marta Figueiredo! Your visit is an honor.
How are you? – How is Dr. João Paulo?
– He’s fine. Don’t mind the mess,
we’re moving. The campaign for donations
and food is a success. – Donations are flowing in.
– Great. I brought several things. They’re top quality
and in perfect condition. – You’re really enthusiastic.
– Modestly. Once a week,
I wake up at 5:00… and my driver I go out
collecting donations… for the poor children.
If only the wealthy… would did a little something
for the destitute… Right? Right. Careful. The food first.
First give them the food. Noêmia, what about
the blankets in the van? I think you should give them
to those people over there. Go on. Blanket… Go ahead. Hey, go away. I was here first.
This is my spot. Would you leave, please?
Out! Careful. The coffee, Mrs. Mônica. The coffee. Look! It’s Candinho,
my future son-in-law. Candinho! – Candinho!
– Hi, Auntie Mônica! How will be pay
for the wedding party? Won’t there be a party, Mônica? – Thank God Candinho works.
– Not much a future in his job. Look who’s talking! Have you
forgotten that you’re a servant? No, I haven’t!
I know very well what I am. But I also know
what I want in life. Well, Candinho is a really
nice guy, get it? He’s really great.
And we will have a party. And it will be a nice
and happy party, too. We’re gonna be a happy family.
We’ll have a party… and you’re invited.
So is Noêmia and her children. SUCCESS
THROUGH SOCIAL PROGRAMS Mônica Silveira. From São Paulo,
47, was always unhappy. She had two jobs
but even so she earned pittance. But Mônica’s problem wasn’t simply
her empty pockets. Her dignity was gone. Her conscience clicked… when she came face to face
with blatant poverty. That very moment,
she saw the mission in store for her. And she went ahead,
backed strictly by her own will. A will to win. I decided to abandon everything
and dedicate myself entirely… to what gave me pleasure.
I found my true vocation… helping people. Mônica didn’t give up.
She struggled so much… that she managed to set up
her own association. Now, thanks to her work… a lot of previously idle people… now have a reason for living. Unemployed people quit idleness
to benefit the community. Mônica always heard
that revenge… has a sour taste. But with her work
at the association… she found out that concern
for others is far sweeter. We’re very proud of her,
because she made it. She found a new family
here in the community. Mônica was able to prove that
with energy and courage… everything is possible. I have a mission and I think
it has proved to be… a success.
But I won’t sleep on my laurels. I have many challenges ahead of me
and I want to expand it… and I won’t rest while there are… hungry people around me
and people who have nothing to eat. To Mônica,
living on solidarity… is the greatest lesson
that life can teach us. Mônica, are you okay? Sorry, Noêmia, I was dreaming… …about Clarinha’s wedding.
– So, they’re getting married. Good! It’s nice
when dreams come true. – What about the party?
– I don’t know. Because my other employer is
reluctant to pay my bonus. Don’t worry, ma’am.
This meat isn’t that fresh… …but it’s perfect for soup.
– Give me about 40 kg. Mônica, I’ve got an idea. Your niece deserves
a wedding party. You could work for me full time. Quit your other job,
I’ll pay for the party. You can pay me back
the debt over one year. – What do you think?
– Noêmia, you’re so kind! One of these days,
you must come to dinner! Whatever goes around,
comes around. You’ll be rewarded
for all your generosity. Oh, Mônica. Mônica, Mônica. Mônica… STORY OF THE GREAT
FRIENDSHIP BETWEEN MARIA
ANTÔNIA AND LUCRÉCIA Chicken! Chicken! Chicken! Chicken! Chicken! I’ve come to bring the slaves. Our Jorge is young,
he’s strong. He works the land,
handles the animals very well. Das Dores has been with me
for a long time now. She does the washing, cooking,
housecleaning like no one can. Right? She has
the patience of a Saint. – Right.
– Let’s go, then. God bless. Come on, let’s go. Maria Antônia do Rosário, widow,
lived on the Blacksmiths Street. A wise administrator
of her own business… she liked to buy cheap
and sell her merchandise… at a good profit. She didn’t have major amounts
of investment capital… so she only
ventured into small businesses. – How much for the two?
– 50 thousand réis for her. 70 thousand réis for him. I don’t want them. Another widow,
the slave, Lucrécia… was over 50,
and even so… she worked hard
for the Pereira Cardoso family. Her master,
Caetano Pereira Cardoso… had established
the value to her freedom. 34 thousand réis. Mr. Caetano is tormenting me. I do the washing, the cleaning,
I do everything… and I’m not able to save
the money… to buy my freedom. I don’t know what to do.
I’m old, I’m tired… my body aches,
but I’ll make it. I’m gonna get the money.
Oh, yes, I will. Trusting their relationship… Lucrécia proposed her new friend
buy her from Mr. Caetano. In return, during one year Lucrécia
would work for Maria Antônia… and others,
in her off hours. And she’d be able
to pay back the loan. She offered an annual
7.5% interest rate. Being a sharp business woman,
her friend studied the numbers. The investment,
34 thousand réis. Period: 1 year.
Interest: 7.5% per year. Profit: 2,550 réis. There was, however, a risk. What if in one year her friend
was not able to work enough… to save the necessary amount? Maria Antônia pondered. Even if the slave paid her
after two years… it would still be
a profitable deal. So, Maria Antônia decided
to go ahead with it. She took the 34 thousand réis
to the notary… and bought from
Mr. Caetano Pereira Cardoso… for her friend Lucrécia’s
long awaited freedom. Three years went by.
Lucrécia worked hard. Overtime for Maria Antônia
and extra work for others. Finally, she had the money
to pay back her friend… including the established
interest and adjustments. Maria Antônia had made
the right move… for on September 16, 1786… both went back to see
notary José Van Deck… and there they counted
the coins brought by Lucrécia… which, to their satisfaction,
totaled… 42,238 réis. Profit and freedom
finally came true. – Good day.
– Good day. Maria Antônia’s profit:
8,238 réis. Friendship, freedom, solidarity. Taken from the National Archives,
Rio de Janeiro… 4th Notary Office,
book 104… September 16, 1786. You’re Mr. Marco Aurélio, right? I’m Judite,
I’m the cleaning lady. Thank you so much.
Thank you… for the opportunity because
I really needed this job. Especially now,
that my boy is in jail… and I need the money
to go and visit him. You’re my first employer,
since my stroke. I promise I’ll do my job very,
very well. Hello, Judite.
I’m glad you’re already here. Now, come with me.
I’ll show you the other entrance. – Bye.
– Excuse me, Dr. Marco Aurélio. It bothered you? What bothered me? Poverty right at
the company’s front door. There is no way
that she can work. Did you see her arm? How low can a human being go? Yeah, too explicit, right? Dammit, I have my principles.
I can’t allow her to work… …like that.
– Principles, eh? Let’s see if I got it:
An adult, is okay… And children, too,
they photograph well. But not old people.
They’re tough to look at. Get off my back. The governor confirmed
that he’ll come. He wants to be there with you,
to cut the tape. He’s very happy
with Stiner’s work… and the speedy approval
of the public tender. Don’t worry.
It’s a poor district… but you’ll be nicely treated. This Data Processing Center
will be highly productive. Digital inclusion. They’ll love playing games,
surfing the web. Entertainment is culture.
It improves Brazilian’s lives. Right. Move it, man. – What’s that?
– Move it! – The guy has a gun!
– Get this pig outta here. Move, Marco!
Get this car out of here. Back up! Go, man, quick.
Right, Skull. Move it, Marco,
the guy has a gun! Go! Get this car out of here!
Turn the wheel, jerk! – Stay here, I’ll check it out.
– Let’s go! You’re slow, bro, move it. – What are you doing, Marco?
– I’m doing this thing. – What are you doing?
– I’m getting out. Shit, I can’t believe this. These guys are here
to do good stuff… but suddenly
the car got stuck in a hole. – What do you need?
– Some help to push the car… …and get it out of the hole.
– Done. – Let’s do it?
– Right. That one. Nice stuff.
Nice wheels, mister. – You stuck?
– Don’t worry. – They guys are going to help.
– Get a stone… or a brick.
Let’s move the car. You! Clear the street. Do it! The car is coming through.
Go, go, go! Push now, come on. It’s almost there.
Too slow. Come on, move it!
Get that shit out of the way. Are you moving it, or what?
Push the car, my man. – It’s heavy.
– First class, bro. Yeah, and I’ll be wanting a tip. Imported engines are heavy. We’re gonna make some money. – We’re getting a tip.
– Damn! Come, on, now. Cool, thanks. Great! Thanks! That’s the way it is. I’d like to thank
our associate Stiner… but above all,
I’d like to thank… the community that gave us
such a warm welcome… with arms open… to house the project’s
first data center… which will contribute… to close the information
access gap… in our society,
with computers for the poor! What a hit! What is it? What is it? Are you crazy? Are you crazy or what? One of the families
is about to arrive. They’re fourteen,
in seven five-star hotels. They’ll stay one week,
all services included… and every morning a bus will
take the children… to malls, zoos… and several tours and activities. The program is not limited
to children with initial cancer. Terminal ones, too.
You should see them… so skinny, poor things.
Do you have an idea… of what a week of three full
meals and a hot bath means? – It’s wonderful.
– Sure. Of course. But I can’t get
my husband to participate. I don’t know why,
I simply can’t. I haven’t been able to show
João Paulo… how crucial it is for us
to show empathy… and concern for others.
To mend our debts in this life… and other lives, I don’t know.
It’s a must. And it lifts up one’s spirit!
Don’t you agree? PROJECT JOY Here’s the deal:
The equipment costs “x”… and it was bought for 3 times “x”. It’s a clear case
of over-invoicing. Of course, officially,
the money goes… to the computer company,
but it looks like a ghost company. These documents… easily prove that Stiner
is making the profit. Or Ricardo is. And, of course,
councilman Solis gets his share. Arminda, they’re the oligarchies.
They get together… build new alliances,
set up old schemes. They do as they please
and then win the elections. The same people always benefit.
And what’s in it for us? This boring role
of denouncing them. Excuse me, Marta.
Excuse me, Maria Amélia. Take a look at the clothes
I managed to get. This project is absurd. This lady,
she uses social activities… to launder money
from her husband’s company. And then uses
that as an income tax deductible. It’s the right wing profiting
from the continued poverty. But our project is different. – Sorry, I have to go.
– What’s up? Relax, I didn’t mean to…
Relax. I feel uncomfortable here. How can I get
new computers? I don’t know. It’s not easy.
You’d better forget it. Come on, kids.
Right in that corner. Careful. Lurdes, your boss is
a piece of shit… he over invoiced us… and delivered worthless
equipment. You can’t set up
a budget like that… and jump to conclusions.
There are administrative fees… infrastructure expenditures,
and several extra costs. – I saw it on paper.
– Where? Don’t mess with it. You want to pick a fight
with Ricardo? He’ll block future projects
and we have a lot to lose. Don’t mess with it. I want the computers they promised.
New ones. Right. – How old are you?
– Ten. – Stay here.
– Bira? What is he? Negro… – 60%?
– More, Luciano. More. Around 80%, I guess. – No, Write down 75%.
– What’s your name? – Magda.
– Come here. Didn’t anyone tell these kids
to take a shower? – There was a water shortage.
– Luciano… you think
make-up will solve this? – I dunno. Ask Cíntia.
– What happened here? Bira, for heaven’s sake.
Come here, kid. Look at this. Look at this. Negro mixed with
Japanese and Korean. – I think he’s an Indian.
– No way. Are you an Indian?
Smooth hair, slanted eyes. – Let me see.
– He’s dark. He’s an Indian, man. – Write down Indian.
– What’s your name? – How old are you?
– What’s your name? – Peter.
– Are you an Indian? – Indian goes under “others”.
– Bira. – Look. Peter here, is a negro.
– Him? – Yeah.
– You’re 100% negro, right, kid? A guy like this has a pedigree. What’s going on? Did I hear “pedigree”? – Why are you so rude?
– Rude? It’s all here. You said you wanted
75% of black children… …10% of white and…
– 15% of “others”. – We have an Indian.
– Among the kids you brought… there are only a few black ones. I don’t know what’s a black to you.
Will a mulatto do? Mulatto? Look, this film depicts
the truth in this country. That is why the number of Negroes
was stipulated. – How many blacks are on your team?
– I dunno. I’m not worried about that. Don’t play the victim to me
because you’re black. Read my lips,
I don’t oppress Negroes. That’s not the point. Defending our race is instrumental
in aggregating value… to people who have
fewer opportunities. And their history
is making up for injustice! Haven’t you heard that?
Didn’t you ever study? Are you mad? Let me explain something,
see if you can understand. I hire capable people.
I don’t care about color, race or age. So until the law is passed
you will refuse… …to hire Negroes?
– What do you mean, lady? You pay me and I’ll hire
as many as you want! You’re working here today,
aren’t you? I’m hand-picking
the darkest kids… for the movie, right? So?
You paid, you won! Today, on this set,
Black is beautiful. Bira, make-up.
I want everybody black! Let’s roll! Come with me. My name is José Aparecido Nogueira.
I’m 12 and I’m a negro. No! It’s too down. Show them pride.
Again, come on! My name is José Aparecido Nogueira.
I’m 12 and I’m a negro. Too down. Show more pride.
Again! My name is José Aparecido Nogueira.
I’m a negro. Bira, get me another kid. Today I want the loveliest rose And the first satar out To adorn my love’s evening Today I want the peace of children
in the word And the ease of flowers blooming To adorn my love’s evening I want the joy
of a returning boat You’re really gifted, you know? I think I’m going to adopt you. Would you like to have
a mother like me? Nice food every day… You’re lucky to find
a family like ours… that treats you like
a daughter. My aunt and
mother-in-law Mônica! What a feast! I brought a camera so
we can take photos of the layout. This feast is going down
in history. – Fátima, photographs.
– Come. Get ready. Watch the birdie. You’re Noêmia, right?
I’m Candinho, the groom. – This is for you.
– Thank you. Please, feel yourself at home.
The beer is really iced. Aunt Mônica is inside.
Aunt Mônica? Aunt Mônica! – Mônica?
– My friend. You came! Don’t mind the mess,
we’re not ready yet. – It’s all right!
– Clarinha! Mrs. Noêmia brought us a gift. – Hi, how nice of you.
– How are you? Wow. How lovely!
Put them here… so I can see the gifts, honey. Let me see. How lovely! Candinho! You really know
how to choose a gift! Thank you. There are cheese,
chicken rolls and meat patties. A fantastic confectioner made
the pastries. Look, what a gorgeous cake.
Nothing but the best. There’s pork, chicken… pasta, cake… Thank you very much, Noêmia. I’m paying you back much earlier
than you think. – Then you’ll come and visit us.
– Don’t worry about it now. But I want to tell you something.
The Association will move… to a ranch in the country and
I’m really going to need your help… at the new facility. I can’t go. How can I leave
my niece right now? The baby is due any time now. I can do everything here. I gave you a hand
when you needed one. Now it’s your turn.
The work isn’t the problem… I need you there.
I want people I can trust. What if I introduced you
to a very gifted girl? She’s neat, does everything,
and she’s no trouble at all. She can do housework,
she’s trustworthy, clean… She eats very little.
That would solve it, wouldn’t it? My idea is to join your work… with vegetable knowledge. We’re going to put beggars
and addicts… through a physical
and mental purification process. We can get Philanthropic Partners
to sponsor us. That company from Philadelphia. Enhancement of spiritual capability. The return of self-esteem. It sounds interesting. Welcome. Sit a while. You can rest later.
Please, Fátima. – Please.
– Let’s drink. It’s a natural and divine beverage. You’ll be able to surface… all the evil in your bodies
and in your minds. We found the element
that will help us in nature. Go ahead and drink. Speak slowly, child.
There’s no need to feel ashamed. Tell me your name, your age,
where you live… but above all, I want you
to express your emotions. Leave her alone, mother.
She’s sick and throwing up. Shut up! This is research material
that is going to be presented… to our associates.
It’s part of the project. Mind your own business! Speak, child. Throw up, it’s okay.
That’s right. You’re surfacing the truth,
go ahead. That’s it. Let it all go, excrement is good.
You’ll feel better. Do it, child.
But go beyond that. Go deep. Surrender to the earth.
Embrace the earth. Force all the evil out. That’s it!
Let nature take over! After we’re purified
we will be able… to get closer to our soul,
to our inner being. Then we’ll come into
close contact with health. This is health, this is nature. That’s it, let it all out! And for the Solidarity’s
Right Hand Encouragement Award… we invite the creator
of the fund raising manual… that will help institutions
carry out the difficult task… of accessing
government social funds. Ladies and gentlemen,
the president of United Institutions… Walter Hamam! Thank you for the encouragement… provided by the second
Solidarity Innovation Award. It sets the conditions for us… to keep on helping
those in need… and also boost
the country’s economy. The Fund Raising Manual… will open new paths
for solidarity… creating new methods
to access the funds… that fuel the accomplishments
of many social projects. Thank you very much. There are an estimated
14 to 22,000 social institutions… NGOs and associations
throughout Brazil. They cover expenses
with rentals, maintenance… city, state and federal taxes… setting up offices, payrolls… air fares, computers,
hotel expenses… restaurant bills, taxis,
media, advertising, jingles… publicity agents… Throughout the country,
the private organizations… that render assistance
to destitute children… channel an estimated minimum
US$100 million per year. In this new market,
every child corresponds… to five new job openings. The state has been registering
homeless children since 1982. Everything is very organized.
In case of any future need… it’s all here.
We have their individual history. Their origin, their plights,
their reason for being. There’s nothing else we can do. Our budget covers
only our payroll. But we do our best,
we promote meetings, debates… conferences… According to this official… we have about 10,000 child
street dwellers. If we took those US$100 million… the estimated amount
channeled into the institutions… that assist the needy children,
and divided it… by the estimated number of children,
which is 10,000… they would each get
US$10,000 per year. With the money, they could
buy a small apartment… with a bedroom and living room
for each child, every two years. Or pay private school
tuition fees… through college. The Lord is great Very worthy of praise In the city of our Lord God
His Holy hill The joy of the Earth The Lord is great Very worthy of praise In the city of our Lord God
His Holy hill The joy of the Earth DENOUNCING: A TRADE The computers are the problem. Don’t think I’m not happy
with my job. That’s not it. The problem is
that the equipment… is not what you promised. You see, Ricardo,
it’s about public funding. I think you can help me
solve this. Are you making demands? I think you should be
pretty happy. Happy? Right. Give me a break.
Do us both a favor. Take the extra money
paid for the computers… and buy new equipment. Honey, this is a company,
get it? You got a lot of computers… we increased the list
of projects accomplished. That’s it. If you don’t know how to use
the computers, learn! You have some nerve! I can prove all the swindling
that went on. I can show that you
set up a slush fund. You’re picking a fight
with the wrong person. I can give you a list of people
who survive today… strictly thanks to our work. Careful, if want to play the hero,
you may fuck up your job… and a series of projects
for needy people. Ricardo, excuse me. I must talk to you
about a personal matter. You see, my boy, Dido… he was transferred
to a jail far away… and tomorrow is visiting day.
I don’t want to miss it. – May I have the day off?
– No problem, Judite. Talk to Lurdes,
tell her I okayed it. – Oh, thank you.
– No need to thank me. This is… a gift to ease
your problems a little. Thank you. I’ll need you to sign
some documents for me, all right? Yes, yes. You can tell me
about your trip later. – And how your son is doing.
– God bless you. Civil construction… is one of the most effective tools
in the war against unemployment. The government found,
that expanding prisons… is fertile ground
for income generation… and business opportunities. Never has a single administration
built so many prisons. Besides,
over the last few years… our police stepped up
the capture of criminals… and doubled the inmate population.
And our aim… for the next year, is to double
the number of openings… by building penitentiaries in small
towns in the state hinterland. And progressively
increase the openings… to ensure room for all criminals
that the police may arrest… and generate many direct
and indirect job openings. Civil construction isn’t
the only segment that grows… with the expansion
of the prison system. Families who visit inmates
generate revenues in the town… by spending on food,
lodging, transport, and so on. We understand that
expanding the prison system… heats the economy in the city,
the state and the country. Is it sweet? It’s sweet. Mother Judite… I don’t think it’s right
to keep on living like this. Grieving and doing nothing about it.
They should grieve, too… and feel oppressed, too.
So it’s fairer. – I’m worried about you.
– No, I’m okay. – No, you’re not.
– It’s all right. – No, it’s not.
– I’m all right. This is our slave ship. They say the voyage
was just like this. Only it took 2 months.
And, more importantly… the ship would end up somewhere. During the days of slavery
we were all machines. They paid for fuel
and maintenance… so we’d be healthy
to work for them for free. Not anymore. Now it’s different.
Now we’re slaves without masters. Each one of us here costs the state
700 bucks per month. That’s more than
three minimum wages. That tells us something
about this country. What’s important…
is freedom to consume. This is the true way
democracy works. THE STORY OF
BERNARDINO AND ADÃO In the early days of 1796… Sebastião Soares announces
that he needs workers… for the accounting department
of his maté factory. Mr. Bernardino de Sena
offers Adão to Sebastião… and assures him that he is
his most intelligent… and trusted negro. After some negotiation,
he rents the slave for 8,000 réis… for a 3-month trial period. For over 2 months,
Adão works properly… organizing the finances
of his owner’s client. At the end of the third month,
however… Sebastião told Bernardino
that Adão… had fled and stolen 27,000 réis
from his factory. He demanded that Bernardino
compensate his loss… on behalf of the fugitive. Bernardino pays Sebastião
27,000 réis… and starts searching for his slave.
He finds him one month later… in a public jail,
registered as a beggar. I didn’t steal anything,
Mr. Bernardino. They set me up. I don’t know how long
they kept me there. I know they beat me a lot. You know I didn’t do anything. You know you can trust me. I never stole anything in my life. Never. According to the
Rio de Janeiro Court… in February 1797,
Bernardino Francisco de Sena… bailed Adão out
for 20,000 réis. The amount,
plus the 27,000 réis… previously paid
for the slave’s alleged theft… caused Bernardino to lose
a total 47,000 réis. Bernardino decided
to sue Sebastião Soares. He thought that the latter had
deteriorated his asset… and he wanted to recover
the money he had lost. I’m not asking merely
for compensation… for my losses,
I want to sue him. I want to see
Sebastião Soares in jail… for unduly beating my slave
who was only rented to him. He proved his slave
did not steal the money… and demanded
a 60,000 réis compensation. He won the suit. And so… he not only recovered
the 47,000 réis he had put out… he also made
a 13,000 réis profit. Taken from the National Archives… Court of Appeals,
1797, book 12. – Are you baking a cake?
– Hands off, Candinho! Get out of here! Do you think I’m baking
a cake for us? I’m selling it. And if you don’t get
a job real soon… I’ll have you making sweets
for birthday parties. Candinho! Not her. The baby about
to be born… will starve to death! What is it, Clarinha? I need to dye my hair again. I think we should
be making investments. Take a look,
they’re so successful. This girl here looks like me. But she struggled
to get here, you see? She invested in her image. Well, she married a wealthy guy.
He gave her everything… clothes, cosmetic surgery… I guess we should
feel like they do… so we can be like them. Get it?
Can you imagine it? You, driving a nice new car.
Me with my VCR… a personal trainer…
It would be great! I think we have to fight
for the things we want, right? Buy me a new hair dye,
will you? I’m going back to my old ways. The police are charging too much. In the old days
it was just you and me. There it is.
Use it well, boy. If you do things right,
I’ll have more work for you, okay? Don’t worry. It’s a couple of dirty kids,
Mousey and Damião. They have bandaged hands.
You know who they are, right? Yes. Run! Run, man! Fuck! Go! No, man, no! No, man!
We’ll give the money back! No way, bro!
Who do you think you are? You wanna scare us?
We’re not suckers, man! You think you’re scaring us
with this shit? Put it down, man!
I said, put it down, motherfucker! Put the gun down! Do it! Oh, my God!
What have you done, man? For God’s sake, man.
Don’t do that, don’t kill me. For God’s sake.
My mother is ill. I’m begging you,
please, don’t kill me. I’ll do anything you want.
For God’s sake… I don’t wanna die! Hunting down fugitive slaves
was a trade in those days. Not a noble trade… but since it helped maintaining
the law and property rights… it carried its own nobility. No one get into it for fun. Poverty and the need
for more money… in some cases the pleasure
of serving powerful… would drive men who felt
that they were strong enough… WANTED
to try to organize
what was disorganized. FUGITIVE SLAVE ARMINDA No! Let go! The hunters were hired,
they were independent workers… and proud of it. The fee varied
according to the age… skills or physical strength
of the runaway… the client’s
valuable investment. Best of all, the reward was paid
upon delivery. Let’s go inside! Let’s go inside! With the reward
for the fugitive woman… the slave hunter will now
be able to raise his son… feed him and bring him up
with dignity and freedom. You home, Candinho? Don’t tell me
you didn’t find a job yet. It’s useless to avoid it.
You have to work. You’ve gotta have a
permanent job, a boss… regular work hours. It’s useless. Without a work environment
you don’t make it. If you work and make a profit
and grow… someone better prepared
comes along and… they fuck you up.
So they won’t get fucked. Now, I have to learn
English, French… to feed the beggars? Or I’ll have to keep making
candies for parties… until some confectioner comes along
and steals all my customers? Fuck them! It’s useless. You gotta have a permanent job. These odd jobs
you’ve been doing… can be done by professionals… better prepared to do them… that have much more experience. You get it, right? Let go! No! Let go of me! Let go! Let me out! Let me go! Let go! LEARNING THE NEW MARKET Well, in short:
Now you must set up teams. Each team will develop
a plan with a theme… and remember,
each project must be based… on two crucial issues:
Operational and promotional. What’s operational? “Management, administration,
production quality.” Very good.
In management, be careful… when issuing invoices,
controlling IOUs… raising funds.
You need receipts for everything. Question: Is the beneficiary,
the needy… the poor, benefiting
from your project? The donor will want
to know about that. – Now, promotion.
– “Accomplishing partnerships… …investments, research.”
– Good. That leads to communications.
The target audience. Each target audience has
a different demand. Example: The associate in a fight against
children’s cancer on a city’s edge… may not contribute to a project
for neglected old people. Is it clear? Good. Get to work. Hi. You okay? How are you?
Would you like to sit up? Would you like to sit up? – How are you?
– Fine. Feeling good?
Let me see. Look at me. Real good. Would you like some water?
Anything? Are you first? Hold this. Who wants water?
Do you? – I called three times…
– And no one helped you? …to go to the rest room. Nothing.
– She didn’t come? – She told me to do it here.
– Who did? – The nurse.
– You mean today? She said, “use your diaper”. Have some water. More water anyone?
You want some? Do you? Would you like me
to call a relative or someone? Do you want water?
Have some water. – Water?
– I don’t want water. Don’t bother me.
Piss off, asshole. Piss off, asshole.
Don’t bug me. Don’t bug me. Class AA consumers… have always imposed
their standards on other classes. Today, the middle class
also wants the privilege… of having principles… which results in the surge
of social programs. There are an estimated
20 million volunteers in Brazil. To companies,
this 20-million segment… is made up
of potential profit generators. The consumer,
on the other hand… wants the company
to engage in social responsibility. A socially responsible company
may even sell… at higher prices than competition.
After all it charges more… to benefit the community. Your company may
also be associated… with this successful project. Your company may
also be associated… with this successful project. That’s our man. Well… their security system
has some flaws… that may help us.
For instance… the guard is unarmed.
That’s great. And this guy here
is his right hand man. Ricardo Pedrosa, a nice guy. He could be our link
to the money… because he has access to
the bank accounts and passwords… but each program has
a different account, get it? So, I think the best thing to do
is to focus on the personal side. In this account, his wife,
this woman… Lilian, has the access.
She’s a sentimental type… very dramatic,
so we have to act very tough. Terrorize her. You go ahead
and prepare the war scene. I guess we can raise
about three-hundred thousand. We should make a good profit. No? What do you mean, Ricardo?
Everything was okay. – What was okay?
– What we talked about! You didn’t understand. Listen, Ricardo, I can remodel it. I’m going to re-assess
Stiner’s profile. I’ll adapt,
everything is adaptable! Of course I understood your plan. But there’s nothing else I can do. Marco Aurélio settled it all. – Including your termination.
– Termination? I can work
on other projects. Actually, I have two in mind.
I’ll show you, you’ll love them. You have nothing to worry about. You’ll get full severance payment. Sonia is taking care of it.
Talk to her. Now, I have work to do. I know it’s ridiculous
to react when you’re fired. – It sounds like payback.
– Want some water, Lurdes? I don’t want anything.
I just came here to give you this. Ask your friend at the party
to help you understand all this. It’s all here. Everything about
the computers project. Embezzlement,
figures, accounts… And here, I have something
much more interesting. Do you know whose account
receives the money… that was destined
for a project for the convicts? Your Aunt Judite’s. An illiterate charwoman with
five-hundred thousand in her account. Good for you, huh? And you were worried about
the money from the computers. They stole it
and used my aunt? Yes. Maybe that’s not quite
the correct term. How about inadequate
resource investment… parallel bank accounts,
forged documentation. I’m not so stupid. THE BRIDGE OVER
THE SOCIAL GAP There are two ways
of leaving jail: Escaping or paying.
I paid. And I’m enjoying
my freedom with work… to recover my investment. This has become my social role: To complete the cycle
and allow the money to circulate. These shoes are killing me! I wonder if Ana is still awake. – I’ll ask her to make us some tea.
– I’ll make it myself. Grab her! Let’s go! You’re not used
to being held captive, right? You’re a compassionate guy. So we want to help, too. If the cops weren’t around,
I’d take you for a walk… around the community, so you
could check your investments out. Tell me something.
What do the outskirts gain… what’s does the community gain… from these enterprises of yours? What’s in it for us? What’s our share of your profit? Alright, talk as nicely
as you do on TV. I assure you everything
will be okay. You’ll get… We’re in a hurry. As of tomorrow,
for every day of negotiations… your family will receive a part
of your body. A finger, an ear… Nothing personal.
I’m against cutting you up. But, you see,
your wife must hurry. Despair hurries things up,
you know? 250 thousand dollars. Kidnapping is a modern trade. It calls for violence,
because it works as advertising… to encourage negotiations. Isn’t that
what really counts nowadays? Business, marketing.
Free enterprise. Kidnapping isn’t merely
raising funds. It is also a mean
of sharing income. Click to choose
the recipient of your donation. “Conscience. Org”,
the citizenship portal. You just watched
the official launch… of another project designed
by Stiner Social Enterprises. Now I would like to invite… the creator of this project,
winner of several awards… an encourager of compassion.
Ladies and gentlemen… Mr. Ricardo Pedrosa. Good evening. This is a very special night
for all of us. I feel particularly moved… when I see this man… Marco Aurélio Silveira… even after everything
he’s gone through… working to make
our country better. Stiner dedicates
the Award Quality Label… to one of its leaders and founders,
Marco Aurélio Silveira. Thank you very much. What’s an ear… compared to thousands
of people… that we help? It’s important to show that
we can help those in need… and still boost
the country’s economy. “Conscience. Org”
will create new possibilities… to work with solidarity… increasing income
and creating new ways… to diminish social inequalities
so that events like the one… that Marco Aurélio experienced,
will never happen again! Thank you. That is the result. Invest in social causes.
It’s good for your fellow man… it’s good for your company.
Thank you. Thank you. Thief! Thief! Thief! Thief! Thief! Thief! Ricardo! Thief! Thief! Thief! Thief! Thief! Thief! Don’t stop!
Thief! Thief! Excuse me, I want to talk
to Ricardo Pedrosa. Ricardo! Tell him it’s Arminda,
the computer girl. Tell him to come here.
Bring Ricardo here. Thief! Thief! Thief! Ricardo! Thief! Come down here, you thief! Thief! Thief! Look, he’s coming.
There he is. Scumbag! He’s coming.
Hold it, hold it. He’s coming. Hold it. What’s up? It’s up to you, Ricardo.
This is what it’s about. It’s the same old problem.
The computers. Are you going
to do something about them? Look, Ricardo,
you’re going to do us all a favor. Take the extra money
meant for the computers… and buy new ones.
You’ll do it, Ricardo. You know why? Because I have
the documents that disappeared. Good evening. Guys, this is a party, you know? They are my guests,
all of them. You are my guests. Please, come on in.
Come on, guys. Let them all in. You may all come in. The party is upstairs. What’s your name? Come here. Have you been here before? Do you like it? Come on, guys. It’s a party. Relax. I’m optimistic. Public-private partnerships
will double next year. Maybe, but if you don’t join
an pool… you’ll get nothing but
government leftovers. They don’t want to renew
my sponsorship this year. Talk to Cássio, he can get you
money from the secretariat. And his kickback is down
to 15%. It used to be 20%.
Times are tough. It’s not privatization.
It’s an administration concession. The funds still come
from the government. We are administering funds. It makes losses impossible.
Don’t you agree? What about the Fidelity Plan
for the needy? The costs are low.
The cards are the only cost. The rest is profit.
For every 100 poors you register… you get a ranking star.
The better your ranking… the higher your chances
of getting state financing. Hiring prisoners means
lowering costs… right? Instead of paying
400 reais to an employee… you pay 100, or even less. The semi-open regime convicts
are peaceful. They don’t create trouble.
It’s called social re-inclusion. They’re peaceful inmates.
They’re peaceful, right? They are peaceful. Peaceful. After all, what’s the link between
Stiner’s programs… …and over invoicing?
– Stiner… Stiner… intermediated a scam. The man in charge of Stiner
is this gentleman… called Ricardo Pedrosa.
Ricardo Pedrosa… the one who’s throwing
this party tonight. – Do you have any evidence?
– Yes, I do. I have documents,
budgets, forged invoices… fake accounts, front men.
These documents are official. – Any politicians involved?
– Yes. There’s one, Councilman Solis. Write down these names.
Don’t forget these names. Councilman Solis,
Ricardo Pedrosa and Marco Aurélio. Is someone pressuring you
to do this? No, I’m doing it because
I think that corrupt people… like Ricardo, Solis,
Marco Aurélio belong in jail. Are there any
ghost companies involved? Many of them,
many fake accounts. – Are you sure of all this?
– I have documents. Documents… …budgets, invoices. It’s all here.
– Now it’s too late. I want to fix this woman. Ricardo Pedrosa belongs in jail! What’s the use of getting rich
and spreading dirt? How come this woman
has so much information? This is what
lack of experience does. Things are tough
to the guys in the precinct. But police are not the only ones
that can solve this situation. No! No! No! No! Auntie! Auntie! Auntie! Can’t you hear me? I found a job. Right. And do you think you’ll keep it
until your boy has grown up… this job of yours?
That’s bullshit. – Don’t start with that.
– Listen, auntie… I don’t know about that. Here. Take a look at that.
And that’s only half of it. Wow, Candinho. I’ll get some glasses.
Let’s celebrate! Do that. – Let me see it.
– Here, Clarinha. Wow! See, auntie?
Way to go, Candinho. You’re my man,
the man I always wanted. Holy shit, Candinho! That’s it! A toast to happiness. Wow! Give me more! With the reward
for the fugitive woman… the slave hunter
can now can raise his son… feed him and bring him up
with dignity and freedom. The movie hasn’t finished yet… No! Stop it! Shoot! Shoot! What do you want? Money? If it is money you want,
I know how to get it. I know how to get
Ricardo’s money. I can get his account passwords.
We can split the money. I can get them.
Or is this plain violence? If it’s plain violence,
that’s okay, too. You kill… you blow up
that bastard’s face. Cut an ear off,
maybe a finger, too. We get Ricardo’s money
and then… we establish a kidnapping central,
like in American movies. Not just for the money. No… we finish off all the bastards
that steal from the government.